Indian fintech Jar turns profitable by enabling millions to save in gold

Jar, an Indian fintech startup that allows users to invest in gold, has turned profitable by helpinghelps millions of first-time savers use its app to build digital gold holdings.

While many consumer fintechs focus on affluent urban users or credit products, Jar has gained traction by offering a culturally familiar asset — gold — as a low-barrier entry point to saving. The four-year-old startup targets low- to middle-income users —a segment often underserved by traditional financial institutions—by allowing them to save in gold for as…