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Mirror, mirror on the wall–who’s the fastest of them all? The delivery rider bringing the new anti-aging serum to your door in less than 10 minutes, way ahead of the product claiming overnight miracles.
Beauty and personal care (BPC) has become one of quick commerce’s breakout stars, clocking an estimated $100 million in monthly gross merchandise value, a little less than Nykaa’s entire monthly sales of beauty products on average. This reflects the shift from impulse or emergency buying, mostly of groceries and household products on these apps,…
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