Apple’s Chinese manufacturing partner Luxshare halted production of the Vision Pro headset at the start of 2025, according to market research firm IDC, after the device shipped 390,000 units during its 2024 launch year. The $3,499 headset has also seen its digital advertising budget cut by more than 95% year to date in the US and UK, according to market intelligence group Sensor Tower.
IDC expects Apple to ship just 45,000 new units in the fourth quarter of 2025. Apple…
