ICICI Bank has introduced a novel integration, enabling its customers to utilize UPI transactions through their RuPay Credit Cards. This integration, announced on December 1, empowers ICICI Bank clients to link their RuPay Credit Cards to UPI, facilitating Person-to-Merchant (P2M) transactions both online—such as shopping and utility bill payments—and offline, including POS machine payments.
Through this initiative, users can accrue reward points on their expenditures, enhancing the value proposition for ICICI Bank’s RuPay Credit Card holders, as highlighted in the bank’s official press release.
The bank collaborated with the National Payments Corporation of India (NPCI) to enable this integration, allowing linkage of specific RuPay Credit Cards—such as the Coral, HPCL Super Saver, and Rubyx—with UPI transactions.
Bijith Bhaskar, Head of Cards at ICICI Bank, emphasized the benefits for customers, including interest-free credit for up to 50 days, resulting from the merging of RuPay Credit Cards with UPI. Praveena Rai, Chief Operating Officer at NPCI, expressed the transformative impact of this partnership on the digital payments landscape, reshaping how transactions are conducted.
The process of linking RuPay Credit Cards with UPI via the iMobile Pay app was detailed through a step-by-step guide, enhancing the accessibility of this integration for users seeking greater financial flexibility and convenience in their transactions. Among the key features highlighted were the seamless convenience, enhanced security, reward points accrual, and increased financial flexibility for users.
This integration marks a significant stride in reshaping the digital payments landscape, offering a more comprehensive and streamlined experience for ICICI Bank customers leveraging RuPay Credit Cards, both online and offline.
