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Hyperpure, the business-to-business grocery supply arm of Zomato parent Eternal, is looking to tap home bakers, caterers, street food vendors and small-scale party suppliers to broaden its customer base beyond restaurants, hotels and cafes, a person aware of the development said.
The push comes as Hyperpure braces for a revenue squeeze after it stopped supplying groceries to sellers on the group’s quick-commerce platform Blinkit – which had contributed more than 60% of its topline, the person said.
Blinkit switched to an inventory-led model from…
