This article discusses the resurgence of brick-and-mortar stores for big-ticket electronics, signaling a shift in consumer behavior post-pandemic. Smartphone and television sales online have declined, while the contribution of in-store purchases has increased. The return of the in-store experience is attributed to premiumization and narrowing price gaps between online and offline channels. On the other hand, e-commerce continues to thrive for fast-moving consumer goods (FMCG) due to quick commerce platforms. FMCG companies are seeing a 3-5% increase in e-commerce contribution, with alternate channels accounting for a quarter of total sales. While the trend favors quick commerce for essentials, discretionary purchases like apparel and electronics are correcting after a surge in online sales during the pandemic.
Source: The Times of India
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