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Despite years of digital transformation talk, too many CEOs and CFOs still treat the corporate website as a necessary marketing expense, a sunk cost with limited upside. I have far too many CEO’s of billion-dollar companies who view it simply as an expensive interactive brochure, setting the tone for the company and dooming the web as just that, a brochure without strategic value.
But the modern website is not just a cost center. It’s a capital asset. One that, when strategically managed, generates revenue, lowers acquisition costs, accelerates…
