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Brand safety has always been part of the conversation in digital advertising, but recent shifts in the broader media landscape have brought new layers of complexity. Advertisers today are working in a climate where audience expectations, platform behavior, and public scrutiny intersect in ways that are not always easy to predict – or to manage.
In this edition of Ask A PPC, we will explore how advertisers can protect their brand’s integrity across platforms like Google and Microsoft. While this piece comes from a Microsoft employee, the goal is…
