How To Get The Perfect Budget Mix For SEO And PPC

There’s no one-size-fits-all answer when it comes to deciding how much of your marketing budget should go toward SEO versus PPC.

But that doesn’t mean the decision should be based on gut instinct or what your competitors are doing.

Marketing leaders are under more pressure than ever to show a return on every dollar spent.

So, it’s not about choosing one over the other. It’s about finding the right balance based on your goals, your timelines, and what kind of results the business expects to see.

This article walks through how to think about…