How startups are fuelling the rise of financial enthusiasts as mutual fund distributors

Finance enthusiasts are increasingly taking up the role of mutual fund distributor and using their stock market chops to help consumers invest, drawn by the surge in individual investors as well as assets under management in the country.

Bengaluru-based Manisha Singla, for instance, set up Pecuniaryadvantage and became a mutual fund distributor (MFD) after spending years in the education sector. While Singla had been managing assets for a few of her colleagues and friends informally before turning a professional, Sumant Tripathy, from Bhubaneswar,…