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E Commerce

How Potful Is Spicing Up India’s Biryani Market With Regional Flavours


SUMMARY

By offering regional styles like Hyderabadi, Kolkata, and Donne biryani, Potful is celebrating India’s rich biryani culture with a fresh approach

An FMCG and retail industry professional and an IIM-Calcutta alumnus who started his corporate journey from Hyderabad, Lokesh Krishnan’s obsession for the tantalising aroma of traditional biriyani is like none other.  

Interestingly, this is where he found his sweet spot, as he realised it was a daunting task to find a freshly made plate of dum-cooked biryani. This…



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