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ChatGPT adoption is accelerating at a scale rarely seen in technology.
By mid-2025, around 700 million people worldwide were using it every week, sending 18 billion messages, which is roughly 10% of the global adult population. For a new technology, this speed of adoption has no precedent.
Yet if you look at your analytics dashboards, you will not see a corresponding surge in referral traffic from ChatGPT. That is because adoption does not always translate into clicks or visits. In today’s AI-driven environment, adoption itself is value. It changes…
