How Nothing came out of nowhere and shook up consumer tech

Five years ago, I imagine that if I had asked anyone what the name “Nothing” meant to them, the answer would probably have been, “Nothing.” Today, however, the name invokes a sense of class, quirk, freshness and, more importantly, fun.

Carl Pei — he of the OnePlus fame — co-founded the company in 2021 with the mission of “making tech fun again”. Four years and a bit later, it can be argued that Nothing has pulled it off. The company has released smartphones and earphones that are unique and, yes, fun. Even beer and clothes have come from Nothing’s…