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SUMMARY
Bringing premium, long-lasting fragrances to Indian consumers with affordable luxury and unique scent compositions
Having a taste for quality fragrances comes at a cost, and Shashank Chourey, a longtime fragrance enthusiast, knows it best.
Tired of paying a 20-30 times premium for brand names, Chourey finally decided to hunt down a perfumery that offered exceptional quality fragrances at a fair price. However, the only thing he found was that such brands did not exist.
This led to a realisation of a persisting gap in…
