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SUMMARY
Competing on price is short-term; brands that lead with value, quality, and consumer trust build lasting loyalty and stronger margins
Balancing affordability with profitability requires innovation in pack sizes, channel-specific pricing, and consumer-driven product design
Technology-led cost optimisation and premium product positioning enable brands to stay competitive while sustaining healthy margins
In today’s growing and vast FMCG landscape, pricing plays a crucial role in defining a brand’s success story….
