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SUMMARY
Analysts see 2025 festive order volumes rising 15–20% as shopping from Raksha Bandhan and Independence Day show strong early indicators
Price that responds to demand trends, competitive signals, and behavioral insights – allows brands to be precise rather than using across-the-board discounting
Consumers start to associate festive shopping with ‘waiting for the next sale’, which fundamentally reduces full-price demand throughout the year
India’s festive time has become an important stress test for brands and…
