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How Do I Avoid Cannibalization On Similar Products?


There’s nothing worse than watching your own products compete against each other.

When your paid media strategy starts pitting your product lines against one another, you’re not just inflating costs; you’re undercutting your own chances at conversion.

That’s the question this month’s “Ask A PPC” will tackle:

“I work for a company that has three brands in the same niche with a high ticket item for house renovation. All companies have high spend on search ads, but we are targeting the same keywords and we are seeing…



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by Siliconluxembourg

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by Gizmodo

Long before Edgar Wright’s The Running Man hits theaters this week, the director of Shaun of the Dead and Hot Fuzz had been thinking about making it. He read the original 1982 novel by Stephen King (under his pseudonym Richard Bachman) as a boy and excitedly went to theaters in 1987 to see the film version, starring Arnold Schwarzenegger. Wright enjoyed the adaptation but was a little let down by just how different it was from the novel. Years later, after he’d become a successful… Source link