3
SUMMARY
Boult Audio’s rebranding to GoBoult in August 2025 was presented as a growth strategy, but Delhi HC documents shows it stemmed from a long-running trademark dispute with rival boAt dating back to 2019
On September 15, the Delhi HC barred Boult (now GoBoult) from using its old trademark, ruling that “Boult” and “boAt” were deceptively similar in name, logo, and overall branding, which could mislead consumers
While boAt objected to the new name under the “safe distance…
