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The influencer marketing landscape is shifting. With Meta’s latest AI-powered tools, brands can now discover and connect with creators more efficiently than ever before.
According to the company, these updates—spanning creator discovery, content recommendations, and deeper insights—are designed to help businesses boost their sales and return on ad spend (ROAS).
These advancements promise to streamline influencer matchmaking, but they also raise a key question: Will agencies specialising in influencer partnerships eventually become obsolete?
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