How a headphone site operator built loyalty startup Lantern to solve his own problems

Andrew Lissimore has been running the audio apparel site Headphones.com for nearly a decade now. While audiophiles have a high affinity towards their gear and want to try out new gadgets, Lissimore wasn’t satisfied with continuously spending money on platforms like Meta and Google to acquire new customers; he wanted to find a way to better retain the customers he already had.

The founder started to look for solutions within the Shopify ecosystem that would help the business with loyalty programs. But most of what he found offered only spend and…