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Here’s How Long You Should Walk Every Day to Prevent Back Pain

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If back pain can be reliably prevented, not only will quality of life be improved, but it will also directly lead to a reduction in health care costs for society as a whole. According to the research team, back pain is one of the most common health problems in Norway, with 60 to 80 percent of people experiencing it during their lifetime. In fact, they say, back and neck pain have the highest medical costs and represent an enormous burden to the health care system.

“Our findings show the importance of…

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Google DeepMind, Anthropic, Adobe CEOs: Who will attend ‘India AI Impact Summit’ in Delhi next month? Full details

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Prime Minister Narendra Modi will inaugurate the expo and the opening ceremony of India AI Impact Summit scheduled in New Delhi from February 15-20, 2026 in the national capital.

The mega event will see many global heads of state and CEOs from firms like Google Deepmind, Anthropic, Adobe, Salesforce, Qualcomm, and FedEx converge.

Also Read | India extends historic invitation to China for 2026 AI Impact Summit

Host India expects that the event will build consensus on key issues around Artificial Intelligence (AI), particularly spotlighting inclusion…

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Top 10 Emotionally-Engaging Holiday Ads Of 2025 (With A Bonus One)

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Every December, brands battle for something far more valuable than views: emotional resonance. And according to new data from DAIVID, 2025 may be one of the strongest holiday seasons yet for emotionally engaging advertising across North America.

This year shows an acceleration of trends I’ve long argued shape effective holiday storytelling: nostalgia, warmth, joy, and authentic human narratives. These insights echo themes from my other articles on nostalgia marketing, John Lewis, and the full spectrum of 39 emotions that digital marketers can use

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FreshToHome to raise Rs 75 Cr in debt funding

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Bengaluru-based meat and seafood delivery startup FreshToHome is raising Rs 75 crore or $8.5 million from Trifecta Venture in a debt round.

FreshToHome’s board has approved the issuance of 750 non-convertible debentures (NCDs) to Trifecta Venture at a face value of Rs 10 lakh each, to raise a total of Rs 75 crore, according to filings sourced from the Registrar of Companies (RoC
The proceeds will be utilised to meet the company’s working capital requirements and for general corporate purposes.

Founded in 2015 by Shan Kadavil and Matthew Joseph,…

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