The startup plans to use the fresh capital to open new stores, upgrade its technology stack, hire more staff and increase marketing efforts
Salad Days was founded by Varun Madan in 2014. With a network of 25 cloud kitchens and 12 outlets in Delhi-NCR, 9 in Bengaluru, and 4 in Mumbai, it delivers through food platforms while ensuring quality and consistency through its central kitchen infrastructure
The development comes at a time when India’s health food market is expected to reach $30 Bn by 2026
Healthy food brand Salad Days has raised INR 30 Cr ($3.4 Mn) in a Series A funding round co-led by V3 Ventures and Client Associates Alternate Fund.
The startup plans to use the fresh capital to open new stores, upgrade its technology stack, hire more staff and increase marketing efforts. Besides, it will also explore new sales channels and menu options while focusing on profitability and customer retention.
Salad Days was founded by Varun Madan in 2014. With a network of 25 cloud kitchens and 12 outlets in Delhi-NCR, 9 in Bengaluru, and 4 in Mumbai, it delivers through food platforms while ensuring quality and consistency through its central kitchen infrastructure.
The brand aims to position salads and other nutritious meals as a regular part of Indian households’ diets. The company operates an organic farm in Vasant Kunj, Delhi to ensure fresh, high-quality produce and a strong supply chain. It sells through its website, centralised phone lines, and major food aggregators like Swiggy, Zomato, and ONDC.
Madan said,“While we have maintained sustained growth and profitability throughout our journey, these fresh funds will enable us to further scale our impact significantly. We’re focused on strategic expansion across all dimensions – from expanding our footprint to strengthening our team and enriching our menu. We will continue to innovate our offerings while maintaining the quality and consistency that our customers trust us for.”
India’s health food market is growing at a 20% CAGR, three times the global average, and is expected to reach $30 Bn by 2026. As the demand for healthy options rises, numerous startups have entered the space, attracting strong investor interest.
For instance, Slurrp Farm, The Whole Truth, Eat Better, Pluck, Tata Soulfull, and various other D2C startups are competing in the rapidly growing health food market.
