HBO Max prices increase by up to $20 today

HBO Max subscriptions are getting up to 10 percent more expensive, owner Warner Bros. Discovery (WBD) revealed today.

HBO Max’s ad plan is going from $10 per month to $11/month. The ad-free plan is going from $17/month to $18.49/month. And the premium ad-free plan (which adds 4K support, Dolby Atmos, and the ability to download more content) is increasing from $21 to $23.

Meanwhile, prices for HBO Max’s annual plans are increasing from $100 to…