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Social media usage peaked in 2022 and has been on a steady decline since. An analysis of 250,000 adults across more than 50 countries by the digital audience insights company GWI found that adults aged 16 and older spent an average of two hours and 20 minutes per day on social platforms at the end of 2024. That figure is down almost 10% from 2022. The decline is most pronounced among teenagers and people in their twenties.
Usage has traced a smooth curve upward and then…
