In a move dubbed the “culinary crossover of the century,” two of Britain’s biggest high street food giants — Greggs and KFC — have joined forces to unveil a Greggs sausage roll drenched in KFC gravy, and fans are going wild.
The highly-anticipated mash-up is called the Greggs KFC gravy sausage roll, and it’s being rolled out for a three-day tour, giving the public a chance to grab it for free in key UK cities. The tour kicks off in London on August 7, then heads to Manchester on August 8, and finishes in Newcastle on August 9. Supplies will be handed out on a first-come, first-served basis between 12 pm and 5 pm at iconic local locations like Southbank Centre, Cathedral Gardens, and Times Square.
This limited-edition launch marks the first-ever collaboration between Greggs and KFC, forming a union of two truly British staples: the iconic flaky Greggs sausage roll and KFC’s famous “liquid gold” gravy.
Why the Greggs KFC Collab Matters
According to both brands, the idea stemmed from an overwhelming fan demand. With over one million Greggs sausage rolls consumed daily, and 15,000 litres of KFC gravy served up every day across the UK, it was only a matter of time before someone asked the burning question: “What if these two legends combined forces?”
Now, that hypothetical dream is a reality — and it’s happening in style. The Greggs KFC gravy sausage roll is being described as the “mash-up the nation’s been craving,” offering fans a perfect blend of flaky pastry and rich, meaty gravy.
KFC’s brand manager Phoebe Syms shared: “At KFC, we bleed gravy. It’s at the heart of everything we do. Our fans pushed for this collab, and we’re proud to finally make it happen.”
Meanwhile, Fiona Mills, Brand Communications Lead at Greggs, emphasized the synergy: “With our 96-layer puff pastry and golden crisp finish, our sausage rolls are iconic. Pairing that with KFC’s gravy is the partnership people didn’t know they needed — until now.”
How to Get the KFC Greggs Sharing Bucket
For fans who miss the tour stops, there’s still a way to indulge. A limited-edition sharing bucket, featuring six Greggs sausage rolls and a large tub of KFC gravy, will be available on Uber Eats for £10. This offer runs on Friday, August 15, and Saturday, August 16, but only in select cities: London, Manchester, Newcastle, and Birmingham.
It’s a short window, but KFC Greggs fans are urged to act fast. With demand soaring online and on social media, this collab is expected to sell out quickly.
A Strategic Boost Amid Slowing Sales?
Interestingly, the greggs kfc gravy sausage roll launch comes just a week after Greggs reported a 14.3% drop in pre-tax profits, citing hot weather and cautious consumer spending. Analysts believe this playful partnership could be a strategic brand move to stir up excitement and re-engage customers — especially in a challenging retail environment.
Whether this is a one-time gimmick or the beginning of more greggs kfc collaborations remains to be seen, but for now, it’s giving both brands a PR win and giving Brits what they didn’t know they were missing.
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