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The government has directed all platforms to comply with IT rules amidst concerns over deepfakes. The advisory emphasizes that intermediaries must clearly communicate prohibited content related to deepfakes to users. Digital intermediaries must inform users about penal provisions for violating Rule 3(1)(b) and report legal violations to law enforcement agencies. Industry leaders have been urged to strictly adhere to current laws and regulations to address the threat of deepfakes. The Minister highlighted the dangers of deepfakes and the need for compliance with IT rules to ensure the safety and trust of users on the internet.
