Google’s Mueller Questions Need For LLM-Only Markdown Pages

Google Search Advocate John Mueller has pushed back on the idea of building separate Markdown or JSON pages just for large language models (LLMs), saying he doesn’t see why LLMs would need pages that no one else sees.

The discussion started when Lily Ray asked on Bluesky about “creating separate markdown / JSON pages for LLMs and serving those URLs to bots,” and whether Google could share its perspective.

Ray asked:

Not sure if you can answer, but starting to hear a lot about creating separate markdown / JSON pages for LLMs and serving those…