Google Warns Against Relying On SEO Audit Tool Scores

Google warned against relying on tool-generated scores for technical SEO audits.

Search Relations team member Martin Splitt outlined a three-step framework in a Search Central Lightning Talk that emphasizes site-specific context over standardized metrics.

The Three-Step Framework

Splitt outlined the core objective in the video:

“A technical audit, in my opinion, should make sure no technical issues prevent or interfere with crawling or indexing. It can use checklists and guidelines to do so, but it needs experience and expertise to adapt these…