Google Tests “Analytics Advisor” Inside GA4, According To Reports

Some GA4 users are reporting that a new conversational interface called Analytics Advisor is appearing inside Google Analytics.

The sighting comes from analytics consultant Himanshu Sharma, who posted screenshots on X:

📢 🥳 Google has begun rolling out ‘Analytics Advisor’ to standard GA4 properties, marking the most significant update in GA4’s history since its launch. This is the GA4 built-in Conversational AI Agent.

It displays intermediate reasoning to make its logic more transparent,… pic.twitter.com/4rv7BYF2Oj

— Himanshu Sharma…