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Alphabet’s Google is set to face a modest EU antitrust fine in the coming weeks for allegedly anti-competitive practices in its adtech business, three people with direct knowledge of the matter said.
The decision by the European Commission follows a four-year long investigation triggered by a complaint from the European Publishers Council that subsequently led to charges in 2023 that Google allegedly favours its own advertising services over rivals.
The modest fine will mark a shift in new EU antitrust chief Teresa Ribera’s approach to Big Tech…
