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Image from author, July 2025
Google Search Central Asia Pacific 2025 focused on three pillars over the three days.
The theme for day one was crawling, and day two of the event focused on indexing, with a big announcement about the new Google Trends API entering alpha.
Day three picked up from there, diving into how Google actually returns search results.
The serving infrastructure encompasses query understanding, result retrieval, index selection, ranking, and feature application, including rich results, before presenting them to the user.
Image from author, July 2025
