Google Says You Don’t Need AEO Or GEO To Rank In AI Overviews

Google’s Gary Illyes confirmed that AI Search does not require specialized optimization, saying that “AI SEO” is not necessary and that standard SEO is all that is needed for both AI Overviews and AI Mode.

AI Search Is Everywhere

Standard search, in the way it used to be with link algorithms playing a strong role, no longer exists. AI is embedded within every step of the organic search results, from crawling to indexing and ranking. AI has been a part of Google Search for ten years, beginning with RankBrain and expanding from there.

Google’s…