Google On Generic Top Level Domains For SEO

Google’s John Mueller answered a question about whether a generic Top Level Domain (gTLD) with a keyword in it offered any SEO advantage. His answer was in the context of a specific keyword TLD, but the topic involves broader questions about how Google evaluates TLDs in general.

Generic Top Level Domains (gTLDs)

gTLDs are domains that have a theme that relates to a topic or a purpose. The most commonly known ones are .com (generally used for commercial purposes) and .org (typically used for non-profit organizations).

The availability of unique…