Google Makes It Easier To Talk To Your Analytics Data With AI

Google has released an open-source Model Context Protocol (MCP) server that lets you analyze Google Analytics data using large language models like Gemini.

Announced by Matt Landers, Head of Developer Relations for Google Analytics, the tool serves as a bridge between LLMs and analytics data.

Instead of navigating traditional report interfaces, you can ask questions in plain English and receive responses instantly.

A Shift From Traditional Reports

The MCP server offers an alternative to digging through menus or configuring reports manually. You can…