Google has rolled out its generative AI capabilities to users of its Search platform in India. This integration allows Indian users to seamlessly switch between English and Hindi languages and also listen to search results. Even with the introduction of this AI feature, Search ads will continue to appear in dedicated slots on the search results page.
Positive User Response to Generative AI
According to a statement from Google, they have been actively experimenting with bringing generative AI to Search over the past few months. The company expressed that users who tried the Search Generative Experience (SGE) in Search Labs responded positively to this feature. They noted that generative AI’s inclusion enhanced the platform’s ability to tackle complex queries and handle a wider variety of questions.
Aiding Exploration and Discovery
Google’s blog post emphasized that the generative AI experience aids users in exploring different perspectives. It acts as a starting point for users to delve into web content. The tech giant highlighted its efforts to facilitate easier discovery and access to web pages that provide more information related to the AI-powered summaries. The company is introducing an arrow icon next to information in AI-powered overviews, allowing users to access relevant web pages. Initially launching in the US, this feature will subsequently roll out to Japan and India.
Google’s Bard AI Chatbot
In March, Google unveiled its experimental AI chatbot called Bard, aimed at competing with OpenAI’s ChatGPT. Unlike ChatGPT, Bard uses distinct AI models and integrates current search results, ensuring that users receive more up-to-date information. This introduction adds another layer to Google’s venture into the realm of AI-driven interactions.
Growing Generative AI Landscape in India
India’s tech landscape has witnessed a growing presence of startups employing generative AI capabilities across various sectors such as education, travel, and enterprise applications. Renowned companies like Swiggy, Blinkit, Zomato, Freshworks, BYJU’S, ixigo, and OYO are either experimenting with AI or have already launched products that leverage its potential. As generative AI gains traction, it is influencing how businesses engage with consumers and offer enhanced experiences.
Google’s integration of generative AI into its Search platform in India marks a significant step forward in enhancing user experiences. The positive response to this feature showcases the potential of AI in addressing complex queries and facilitating exploration. With initiatives like Bard and a focus on providing up-to-date information, Google remains at the forefront of AI-driven innovations. The trend of employing generative AI capabilities across Indian startups further underlines the transformative impact of this technology on various industries.
