Google explains how its AI mode and Gemini can help in shopping this holiday season: All you need to know

Google has announced a wide set of artificial intelligence and agentic features designed to simplify online and in-store shopping ahead of the shopping season. The updates, introduced on Friday, span Search, the Gemini app and new automated tools that can call shops, compare products and even complete purchases on a user’s behalf.

AI Mode in Search gets conversational shopping tools

Google’s biggest change appears in AI Mode in Search, which now lets people describe what they want in natural language. The system then produces an organised response…