Google Expands iOS App Marketing Capabilities

Running iOS app campaigns in Google has never been straightforward. Between Apple’s privacy changes and evolving user behavior, marketers have often felt like they were working with one hand tied behind their backs.

Measurement was limited, signals were weaker, and getting campaigns to scale often required more guesswork than strategy.

Google Ads Liaison, Ginny Marvin, took to LinkedIn to announce the numerous updates to iOS App Install campaigns/

Google is now making changes to help advertisers navigate this space more confidently. Their latest…