Google is pushing back against claims that its AI features are contributing to a decline in website traffic. The company refuted reports suggesting a decrease, arguing that these reports are based on faulty data and flawed methods.
Google defended its AI Overviews and AI Mode, asserting that these tools actually lead to “more quality clicks” for websites. The tech giant’s statement comes amidst growing anxiety among website owners and publishers who fear AI-powered search functionalities are diverting traffic away from their sites. While Google insists its AI features are beneficial, concerns linger about the potential long-term impact on website visibility and the overall web ecosystem. The debate highlights the tension between Google’s goal of providing users with quick answers and the need to support a healthy online landscape for content creators.
