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Google AI Overviews Overlaps Organic Search By 54%


New research from BrightEdge offers insights into how Google’s AI Overviews ranks websites across different verticals, with implications for what SEOs and publishers should be focusing on.

AIO And Organic Search

The data shows that 54% of the AI Overviews citations matched the web pages ranked in the organic search results. This means that 46% of citations do not overlap with organic search results.  Could this be an artifact of Google’s FastSearch algorithm?

Google’s FastSearch is based on ranking signals generated by the RankEmbed…



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