Google Ads Adds Deeper Performance Max Reporting

Google is providing you with more clarity on where Performance Max is working.

A new round of reporting updates adds segmentation to asset reporting and continues the rollout of a channel performance report that breaks down how each Google surface contributes to your goals.

What’s New

Inside asset reporting, you can now segment by device, time, conversions, and network. That makes it easier to see how creative is performing across placements.

Google also added a “Network (with search partners)” view in the asset group report. This view tracks…