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For most PPC marketers, the weeks leading up to Black Friday aren’t just doing busy work. They’re loaded with decisions, deadlines, and last-minute requests.
If you’re managing Google Ads, Microsoft Ads, or any ad platform in between, this time of year can either be a strong finish or a missed opportunity.
The difference usually comes down to planning.
If you’re looking to approach Black Friday with a more structured and thoughtful strategy, keep reading. This article focuses on what you can control (like budgets, campaign builds, and feed…
