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A new study from CyberMedia Research (CMR) reveals that smartphone gaming has become a regular part of life for a growing number of Indian users, particularly among GenZ, 74% of whom play mobile games weekly. The findings come amid broader changes in how users engage with games — shifting from casual play to more immersive, competitive formats.
The research shows that entertainment remains the primary reason people play mobile games, cited by 72% of respondents, followed by mental stimulation (52%) and social interaction (41%). For nearly one in…
