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Netflix co-CEO Ted Sarandos believes generative AI is more than just a tool to reduce costs; he sees it as a way to boost creativity in film and TV production.
During the company’s post-earnings conference call, Sarandos said that Netflix featured “the very first GenAI final footage to appear on screen” in the Argentine series El Eternauta, which tells the story of survivors of a deadly, sudden snowfall. For the show, Netflix’s in-house production team collaborated with producers and used AI to create a scene of a building collapsing in Buenos…
