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Hyperlocal ecommerce startup Magicpin’s 15-minute food delivery service, MagicNow, currently accounts for 13% of all food delivery orders on the platform, with plans to increase this share to 20% by the end of FY26.
The Zomato parent Eternal-backed company had piloted the service across several Indian cities and metros last year in December.
“MagicNow is showing 10% higher monthly retention than Magicpin’s platform average. We’ve received a strong response from both consumers and restaurant partners, especially local merchants, and will…
