“The Big Billion Days” (TBBD) 2023, Flipkart’s flagship festival sales event, has made waves with over 1.4 billion customer visits, according to a report by Business Standard. Running from October 8 to October 15, with early access for VIP and Plus customers commencing on October 7, the event was met with resounding success.
Kalyan Krishnamurthy, CEO of Flipkart Group, expressed his delight at the overwhelming response, saying, “Received a great response from both customers and extensive network of sellers across the country.”
This year, TBBD reflected a prominent premiumisation trend in India, especially in categories like smartphones, laptops, tablets, and home appliances. Among the leading choices were televisions, audio devices, smartphones, and grooming products. Interestingly, medicines on Flipkart experienced a 2.5X surge in shoppers, with multivitamins and Ayush products proving to be popular choices.
Membership in Flipkart Plus witnessed a remarkable 60% increase compared to TBBD 2022. Flipkart’s Kirana partners delivered over 4 million packages within the festival’s first four days. Seller success hit new heights with a 2X increase in crorepati sellers compared to the previous TBBD.
What’s more, deliveries during TBBD 2023 extended to remote areas, ensuring that even consumers in places like Andaman, Hayuliang (Arunachal Pradesh), Choglamsar (Ladakh), Kutch (Gujarat), and Longewala (Rajasthan) had access to the festival deals.
Flipkart’s “Samarth” program introduced the ‘Indian Roots Store Front,’ providing artisans with a platform to showcase more than 350,000 products spanning home furnishings and lifestyle categories. Samarth sellers experienced a remarkable 6X growth during the pre-festival period.
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Flipkart Axis Bank Credit Card saw an impressive 8X growth in overall spends, accompanied by a 4X increase in orders compared to the pre-festival period. This was attributed to enticing offers on instant savings and cashbacks. Flipkart Pay Later also thrived, experiencing a 4X growth, while EMI spends surged by 7X when compared to the pre-festive period, reported Business Standard.
