Flipkart acquires majority stake in Pinkvilla

Homegrown e-commerce marketplace Flipkart has acquired a majority stake in Pinkvilla India, a digital infotainment platform. 

The deal is part of Flipkart’s strategy to expand its content footprint and deepen engagement with Gen Z and millennial consumers. With this acquisition, Flipkart aims to gain insights into emerging trends and use content to create new commerce opportunities.

Ravi Iyer, Senior VP at Flipkart, said the move will help the company strengthen its connection with Gen Z. He added that Pinkvilla’s content IPs and strong audience…