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Fizz is betting that Gen Z is tired of performing their lives on Instagram and TikTok.
What started as a pandemic-era group chat frustration has turned into the dominant social platform on college campuses across the US, focused on the 99% of life that doesn’t make it into a highlight reel. Capturing the attention of a demographic typically glued to Instagram and TikTok, the app’s hybrid anonymous model and hyperlocal focus has made it what Solomon calls “the biggest college social app since Facebook.”
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