Witness The Fitness (WTF), a fitness technology platform, has raised Rs 1.05 crore in an angel investment round led by notable investors such as Mohit Sadaani of The Moms Co., Deep Bajaj from Sirona, and Naiyya Saggi.
Improving fitness accessibility
Founded in September 2021 by Vishal Nigam, Anita Nigam, and Arpit Nigam, WTF aims to revolutionize the fitness industry in India. The company focuses on improving fitness accessibility and quality, especially in Tier II and III cities.
Notably, the startup incorporates artificial intelligence (AI) to introduce a smart lease model to transform existing gyms into advanced “WTF Gyms” with a modest investment of Rs 2-3 lakh.
The impact on gym owners and members
Partnering with WTF offers gym owners access to state-of-the-art technology, simplified workflows, and additional revenue sources. The partnership is aimed at maximizing sales, attracting new clients, and ensuring long-term success. For members, it means access to high-quality, personalized fitness experiences at affordable prices.
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