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Apple has ways of shaping the narrative around an iPhone launch, but the first week is when we really start to scratch the surface of what it’s like to live with the new models.
The launch of an iPhone is quite the spectacle, especially at Apple’s flagship New York City store on Fifth Avenue. Apple CEO Tim Cook and a bevy of other top executives gather to cheer on the first customers, take selfies and sign autographs. A slew of photographers gather in a press pen to capture these moments — and some of…
