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Google Ads in 2025 looks nothing like it did in 2019. What used to be a hands-on, keyword-driven platform is now powered by AI and machine learning. From bidding strategies and audience targeting to creative testing and budget allocation, automation runs through everything.
Automation brings a lot to the table: efficiency at scale, smarter bidding, faster launches, and less time spent tweaking settings. For busy advertisers or those managing multiple accounts, it is a game-changer.
But left unchecked, automation backfires. Hand over the keys without…
